Donna Skeels Cygan, CFP®, MBA

The “go-to-expert” on money and happiness. She is a Certified Financial Planner® Professional, and she owned a fee-only financial planning firm for over 20 years before retiring (from directly serving her clients) in late 2021. She was recognized many times as one of the top financial advisors in the U.S. She is the author of The Joy of Financial Security, which includes cutting-edge research on the relationship between money and happiness. She has appeared on over 20 TV shows, 40 radio shows, and in hundreds of print articles. She is currently writing her new book—  Sage Choices —which teaches women how to get their financial “house” in order and then blossom….at any age. The first chapter of Sage Choices is available on this website, and the book will be released in 2025. Contact Donna at [email protected].


“I love helping people understand how they can manage their money—and spend their money—in a way that will make them happier. I love what I do, but my financial planning firm can only reach a limited number of people. I write books, travel to speak with groups and at conferences, and work closely with the media in an effort to help far more people. This is my way of ‘giving back’ for a very successful and personally rewarding financial career.”

Popular Keynote Topics

Develop a Happier Relationship With Money!

Understand how psychology and neuroscience impact your financial decisions. Learn how to manage and spend your money wisely. Invest in Joy and Become Happier!


Plan a Joyful, Secure Retirement

Focus on preparing for retirement – both financially and personally. Participants will leave with tools to help them clarify what they want retirement to look like, and with new skills for managing their finances throughout retirement.

Teach Your Kids About Money

Teach Your Kids About Money. Help your kids and grandkids become financially responsible, and discover the skills that will help them lead a happy life. Learn what works, and what doesn’t work, and how to live through the difficult teenage years.